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PHOEBE

A SUPPORT NETWORK
FOR WOMEN 

Phoebe's mission is to harness the power of human connection to enable women to find their compass and chart their course throughout the most important changes in their lives. 

Before they launched Phoebe in 2019, the founders spoke with over 100 new mothers. They learned that every woman’s story is different, but the underlying wishes are the same. New mothers want high-quality information they can trust, support without judgment, a process to help with the change in sense of self and a place to share their story.

Women want to feel that this journey is meaningful. Because it is.

Currently, Phoebe is focused on late pregnancy and postpartum, but there are other important moments of change they plan to address—such as preconception, fertility, and adjustment to midlife.

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Studio: One & Two Oceans
Role: Creative Director
Team: Caoimhe O’Byrne, Clare Watson Bartolomei, Natalie Bathrop

Selected Works

FINKS — DAISYProject type

LOLA’SBrand Design, Art Direction, Photography

THE WATER EFFECTCampaign Design

CITIZENS UNIONBrand Design

AROUND THE TABLEProject type

PHOEBEBrand Design

MADDENBrand Design

LEOPARD&PEARBrand Design, Art Direction

ALYNED TOGETHERPhotography Art Direction