MINDWORK

BUILDING AND
SUSTAINING WELLBEING,
IN THE WORKPLACE

MindWork is a neuroscience-based approach harnessing psychological research, helping you and your teams to build and sustain wellbeing, to work well, to perform well, and to be well.

The logo mark brings together the M and the W of MindWork and is based on the alpha brain wave pattern which is reflective and restful. The “MW” has been abstracted to create a symbol that can be used as a dynamic, graphical brand identifier.

Utilizing an earth-colored palette, muted color photography, and geometric sans serif font Sofia Pro that has a somewhat humanistic feel, the branding has a calm tone throughout. See the website at mindwork.ie.