Phoebe's mission is to harness the power of human connection to enable women to find their compass and chart their course throughout the most important changes in their lives.
Before they launched Phoebe in 2019, the founders spoke with over 100 new mothers. They learned that every woman’s story is different, but the underlying wishes are the same. New mothers want high-quality information they can trust, support without judgment, a process to help with the change in sense of self and a place to share their story.
Women want to feel that this journey is meaningful. Because it is.
Currently, Phoebe is focused on late pregnancy and postpartum, but there are other important moments of change they plan to address—such as preconception, fertility, and adjustment to midlife.
TECH PACK TECHBranding, Design
FINKS — DAISYProject type
LOLA’SBrand Design, Art Direction, Photography
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