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THE WATER EFFECT

A CAMPAIGN TO COMBAT CALIFORNIA’S WATER CRISIS

The Water Effect is a campaign run by The Ecology Center of Southern California. It is an initiative aimed at teens, set up to highlight the severe drought that Californa faces currently. Through the Campaign, The Ecology Center gives sustainable solutions and initiates actions to combat the situation. 

We created a cross-platform branding solution to encourage teens to 'JOIN THE MOVEMENT!'. Through teaming up with surf brand Hurley and pro surfer Rob Machado an installation was created at the 2015 Hurley Pro. Attendees could pledge and register to be a part of the solution. Rob Machado starred in a short clip which was played at the event to encourage kids to use recyclable water bottles. We also created a Splash page where you can pledge to JOIN THE MOVEMENT!

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Studio: Zago NYC  
Role: Art Director, Designer
Team: Nereo Zago, Caoimhe O'Byrne, Clare Watson Bartolomei, Gerre Mae Barcebal

Selected Works

FINKS — DAISYProject type

LOLA’SBrand Design, Art Direction, Photography

THE WATER EFFECTCampaign Design

CITIZENS UNIONBrand Design

AROUND THE TABLEProject type

PHOEBEBrand Design

MADDENBrand Design

LEOPARD&PEARBrand Design, Art Direction

ALYNED TOGETHERPhotography Art Direction